We are always on the watch for new cost-effective ways to promote your business, one of the ways we have always been advising clients is to produce a short video about their business and start a viral marketing campaign as way of increasing traffic to their website, this video can be posted on youtube, google videos, facebook, etc, and would be searchable by potential customers worldwide.

Below is a copy of an article from emarketer.com which includes very interesting facts about video sharing on the Internet, the original article can be found here.

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Source: emarketer.com

In a world of continuous technological change, the concept of “new” can get old.

Take online video, for example.

A few short years ago, the term “online video” was wishful thinking. Clips could only be slowly downloaded. They had to be viewed in tiny windows on the computer screen. Sound and graphics were primitive. Video was hardly a killer app.

But then, in a rush came—sometime between 2005 and 2006—YouTube in the US, Dailymotion in Europe and Tudou in China, video-sharing sites that all had three basic elements in common:

• Flash Player technology that enabled instant viewing in the browser, without downloading
• Upload-ability that made file-sharing with friends (as well as viewers around the world) quick and easy
• Embedding code that allowed users to post video clips on Webpages and blogs

Suddenly video was an open, consumer-driven platform, with virtually no cost of entry. As a result, online video moved from niche to mass market, and in the process became one of the fastest-growing media platforms in history.

According to “The Global Web Index,” from Trendstream, with research conducted by Lightspeed Research, early this year 72% of US Internet users watched video clips monthly—making video bigger than blogging or social networking.

According to the survey, 62% of US Internet users watched at least one clip a week, a figure that Lightspeed analysts translated into 97 million weekly viewers.

By contrast, Nielsen Online pegged the number of US online video viewers in April at nearly 117 million.

That scale of usage would mean online video in the US is now as big as network TV.

“This research shows that in just three years we’ve reached a watershed in the way that consumers expect to watch, contribute and share video content,” said Tom Smith of Trendstream. “Web users want to participate at every stage, including the creation and sharing of material.”

The age of online video viewers trends younger: 82% of teens (16-to-17-year-olds) and young adults (18 to 24) streamed video, compared with 73% of Generation X (25 to 34) and 65% of older boomers (55 to 64) who said they watched.

Online video-sharing was less common, with only 46% of users participating. While teen, young adult and Gen X sharing percentages hovered around 50%, the older the Internet users, the less likely they were to send videos.

One-half of all respondents shared videos via e-mail to friends and family. Twenty-three percent sent video out to friends on social networks, 21% by instant messenger and 14% to their friends on video-sharing sites such as YouTube and Hulu.

The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites.

Sharing appears to happen mainly among close friends, as 72% of video-sharers sent to just one, two or three people.

“Those who access video are completely engaged in the content that they choose to watch,” concluded Mr. Smith. “It’s an impactful universe.”

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