Sometimes when you’re searching for a local business on your mobile device, you’re not looking for their website, but rather to connect by phone. Whether they’re placing a direct order, making a reservation, or inquiring about services, the ability for prospective customers to easily call your business is a key distinguishing feature of searches made [...]
More»Digital Marketing Clinic
Google Brings Click-to-Call to Mobile Ads
By Haitham Bassiouny • Feb 19th, 2010 • Category: Digital Marketing, Mobile Marketing, Search Engine MarketingWhat Social Followers Want
By Haitham Bassiouny • Jan 25th, 2010 • Category: Digital Marketing, Social MediaMarketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement.
A December 2009 MarketingSherpa survey indicated that learning about specials and sales [...]
What Google Knows About YOU!
By Haitham Bassiouny • Dec 20th, 2009 • Category: Digital MarketingIf you use Google’s search engine, Google knows what you searched for as well as your activity on partner Web sites that use its ad services. If you use the Chrome browser, it may know every Web site you’ve typed into the address bar.
It may have all of your e-mail (Gmail), your appointments (Google Calendar) [...]
Is online Video a Good way to Promote your Business?
By Haitham Bassiouny • Jun 2nd, 2009 • Category: Digital Marketing, Online VideoWe are always on the watch for new cost-effective ways to promote your business, one of the ways we have always been advising clients is to produce a short video about their business and start a viral marketing campaign as way of increasing traffic to their website, this video can be posted on youtube, google [...]
More»How to Maintain your Marketing in the Middle of a Global Recession
By Haitham Bassiouny • Mar 23rd, 2009 • Category: Small Business MarketingAs the reports of company shutdowns and employee layoffs continue to dominate the financial news worldwide, it would be understandable for small business owners to feel slightly panicked about their future. How can they possibly survive, much less succeed, in the middle of a global recession?
In this market situation entrepreneurs should weather the economic storms [...]
“I get most of my new business from referrals”
By Haitham Bassiouny • Mar 20th, 2009 • Category: Small Business MarketingEvery small business owner and marketer wants to be able to say these 9 words. When you can say this, it means you aren’t struggling to increase leads or frustrated with trying to convince prospects to buy from you.
When it’s true, your clients and business associates are doing your marketing for you.
The reason referrals are [...]
Sales Boost Package
By Haitham Bassiouny • Mar 19th, 2009 • Category: Sales Boost PackageThis package is specially designed for small business. It is a mix of selected cost-effective marketing activities that will give your business a boost.
More»eMarketing in a Box
By Haitham Bassiouny • Mar 19th, 2009 • Category: eMarketing in a BoxOur Business Start-up Package includes all the marketing tools you need to start promoting your small business and start winning clientele.
More»Marketing in the Digital Age
By Haitham Bassiouny • Mar 18th, 2009 • Category: welcomeWith over 21 billion web pages on the world wide web, managing an online strategy to get your brand noticed is not a minor task.
Today, your website needs a lot more than just a good design, you need to get customers engaged through an intuitive interface with web 2.0 features, you need search engine friendly [...]
Smart Marketing for Small Business
By Haitham Bassiouny • Mar 15th, 2009 • Category: Digital Marketing, Small Business Marketing, Web DesignWhen you run a business, especially a small business, you will always have this nightmare: ”How to obtain new customers”
The answer to this problem is commonly misunderstood. Most new entrants into business will answer the above question with “advertising”. The problem with this answer is that advertising is only one part of Marketing, besides, it [...]